The Ionic Rescue Pro Treatment
contains HRC (Hair Renewal Crystals) that dissolve under the heat of a flat iron, infusing moisture into the hair shaft. The science of ions seals in the moisture, resulting in incredibly silky hair!

An ion is an atom (or group of atoms) that carries either a positive or negative charge as a result of losing or gaining one or more of its electrons. Ionic technology is based on the familiar chemical principle that opposites attract-- in other words, that negative ions will bind to positive ones.

Damaged hair has a slightly positive charge. ISH Ionic Rescue Hair Treatments emit negative ions, which neutralize hair's electrostatic charge, making the cuticle lie flat so hair looks smooth and glossy.

The main reason is, these days more and more people have multi-processed hair, leaving it drier and more damaged than ever before. The ISH Ionic Rescue Pro Treatment is the perfect fix. It also softens up frizzy hair and gives it a smooth and silky feel. Together, the Ionic Technology and the HRC (Hair Renewal Crystals) ingredients create a heat boosted conditioning effect. Heat will also drive in moisture to damaged or frizzy hair every time you use it with a blow dryer or flat iron.